Friday, May 27, 2011

Results for Live Below the Line

Results for Live Below the Line:

- Our campaign had a worldwide media reach of 25 million people, with key coverage from CNN, Huffington Post, LA Times, and Entertainment Tonight.

- Over 10,000 participants in 12 countries raised $1.6 million.

- Over 11,000 people were educated about extreme poverty from the Live Below the Line tour, which traveled to 60 schools/campuses over 60 days.

- 11 charity partners received crucial funds to help people lift themselves out of poverty, including GPP USA partner, CARE.

Full report:
http://www.livebelowtheline.com/workspace/downloads/impact-report.pdf

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